{"id":7471,"date":"2020-04-29T05:16:13","date_gmt":"2020-04-29T02:16:13","guid":{"rendered":"https:\/\/northakademi.com\/tr\/?page_id=7471"},"modified":"2020-04-29T05:16:13","modified_gmt":"2020-04-29T02:16:13","slug":"gizli-musteri-denetimleri","status":"publish","type":"page","link":"https:\/\/northakademi.com\/tr\/3-taraf-denetimler\/gizli-musteri-denetimleri\/","title":{"rendered":"Gizli M\u00fc\u015fteri Denetimleri"},"content":{"rendered":"<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_1' class='avia-section main_color avia-section-default avia-no-shadow avia-bg-style-scroll   av-minimum-height av-minimum-height-custom container_wrap sidebar_right' style = 'background-repeat: no-repeat; background-image: url(https:\/\/northakademi.com\/tr\/wp-content\/uploads\/2019\/12\/slide-north-akademi-siyah-lacivert.jpg); background-attachment: scroll; background-position: top left; ' data-section-bg-repeat='no-repeat' ><div class='container' style='height:150px'><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-7471'><div class='entry-content-wrapper clearfix'>\n<div style='padding-bottom:10px;color:#ffffff;' class='av-special-heading av-special-heading-h3 custom-color-heading   '><h3 class='av-special-heading-tag '  itemprop=\"headline\"  >Gizli M\u00fc\u015fteri Denetimleri<\/h3><div class='special-heading-border'><div class='special-heading-inner-border' style='border-color:#ffffff'><\/div><\/div><\/div>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='after_section_1' class='main_color av_default_container_wrap container_wrap sidebar_right'   ><div class='container' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-7471'><div class='entry-content-wrapper clearfix'><div class=\"flex_column av_one_full  flex_column_div av-zero-column-padding first  \" style='border-radius:0px; '><p><div class='avia-image-container  av-styling-    avia-align-center '  itemprop=\"ImageObject\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\"  ><div class='avia-image-container-inner'><img class='avia_image ' src='https:\/\/northakademi.com\/tr\/wp-content\/uploads\/2020\/04\/3taraf-denetimler.jpg' alt='' title=''   itemprop=\"thumbnailUrl\"  \/><\/div><\/div><br \/>\n<section class=\"av_textblock_section \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock  '   itemprop=\"text\" ><p>\u0130\u015fletmelere kendilerini m\u00fc\u015fterilerinin g\u00f6z\u00fcnden g\u00f6rme imkan\u0131 veren \u00e7ok etkili y\u00f6ntemlerden biri olan Gizli m\u00fc\u015fteri denetimleri veya ara\u015ft\u0131rmalar\u0131, \u00fcr\u00fcn ve hizmet kalitelerinin standartlara g\u00f6re hangi durumda oldu\u011funu g\u00f6rmekte, m\u00fc\u015fteriler ile temas noktalar\u0131n\u0131n genel durumunu anlamakta ve \u00e7al\u0131\u015fanlar\u0131n i\u015fletme k\u00fclt\u00fcr\u00fcne ne kadar uygun olduklar\u0131n\u0131 ve i\u015fletmenin vizyon, misyon, ilke ve de\u011ferlerine ne kadar sahip \u00e7\u0131kt\u0131klar\u0131n\u0131 tespit etmektedir.<\/p>\n<p>Gizli m\u00fc\u015fteri denetimleri ile i\u015fletmeler, i\u015f s\u00fcre\u00e7lerinde aksayan noktalar\u0131 m\u00fc\u015fterilerden \u00f6nce g\u00f6rmekte ve iyile\u015ftirme f\u0131rsat\u0131 yakalam\u0131\u015f olmaktad\u0131r. Gerekli \u00f6nlemleri zaman\u0131nda alarak m\u00fc\u015fteri kay\u0131plar\u0131n\u0131n \u00f6n\u00fcne ge\u00e7mi\u015f olmaktad\u0131r.<\/p>\n<p>T\u00fcm bunlar\u0131n yan\u0131nda\u00a0gizli m\u00fc\u015fteri denetimlerine, rakip i\u015fletmelerin hizmet kalitesini g\u00f6rmek ve bir k\u0131yaslama yapmak amac\u0131 ile ba\u015fvurulmaktad\u0131r. Bu \u015fekilde i\u015fletme, bulundu\u011fu sekt\u00f6rdeki konumunu daha rahat g\u00f6rmekte, rakiplerine g\u00f6re avantaj ve dezavantajlar\u0131n\u0131 tespit etmekte ve gerekli aksiyonlar\u0131 zaman\u0131nda alma \u015fans\u0131 yakalamaktad\u0131r.<\/p>\n<p>\u00d6zetlemek gerekirse gizli m\u00fc\u015fteri denetimleri, i\u015fletmelerin ve sunulan \u00fcr\u00fcn ve hizmetlerin, belirlenen kritik kontrol noktalar\u0131nda durumunun belirlenmesi amac\u0131 ile yap\u0131lan bir ara\u015ft\u0131rma y\u00f6ntemidir.<\/p>\n<p>Gizli m\u00fc\u015fteri denetimleri ya da gizli m\u00fc\u015fteri ara\u015ft\u0131rmalar\u0131, genelde i\u015fletmelerin m\u00fc\u015fteri memnuniyeti sa\u011flamadaki performanlar\u0131n\u0131 tespit etmek ve \u00e7al\u0131\u015fanlar\u0131n m\u00fc\u015fteriler ile olan ileti\u015fimlerini de\u011ferlendirmek amac\u0131 ile yap\u0131lmaktad\u0131r.<\/p>\n<p>Sonu\u00e7 odakl\u0131 olarak yap\u0131lan ve performansa destek veren bu \u00e7al\u0131\u015fmalar\u0131n yap\u0131lmas\u0131 ile i\u015fletmeler \u015fu noktalarda kazan\u00e7l\u0131 \u00e7\u0131kmaktad\u0131r:<\/p>\n<ul>\n<li>M\u00fc\u015fteri memnuniyeti d\u00fczeyini belirlemek<\/li>\n<li>\u00c7al\u0131\u015fan performans\u0131n\u0131 de\u011ferlendirmek<\/li>\n<li>\u00c7al\u0131\u015fanlar\u0131n m\u00fc\u015fterilere verdi\u011fi \u00f6nemi g\u00f6zlemlemek<\/li>\n<li>Rakip firmalar\u0131 izlemek<\/li>\n<li>\u0130\u015fletmenin e\u011fitim gereksinimlerini tespit etmek<\/li>\n<li>\u0130\u015fletmenin hedeflerine ula\u015f\u0131p ula\u015fmad\u0131\u011f\u0131n\u0131 g\u00f6rmek<\/li>\n<li>\u0130\u015fletmenin geli\u015fim s\u00fcrecini takip etmek<\/li>\n<\/ul>\n<p>Gizli m\u00fc\u015fteri denetimleri ya da gizli m\u00fc\u015fteri ara\u015ft\u0131rmalar\u0131 hizmetini veren kurulu\u015flar, genelde i\u015fletmenin b\u00fct\u00fcn\u00fcne y\u00f6nelik olarak ya da i\u015fletmenin belli bir \u00fcnitesine, veya belli bir \u00fcr\u00fcn veya hizmetine ya da belli bir kriter baz\u0131nda mevcut durumu analiz etmekte ve i\u015fletmenin g\u00fc\u00e7l\u00fc ve zay\u0131f y\u00f6nlerini ortaya koymaktad\u0131r. Ayr\u0131ca i\u015fletmenin geli\u015fmeye a\u00e7\u0131k f\u0131rsat alanlar\u0131n\u0131 tespit etmektedir.<\/p>\n<\/div><\/section><\/p><\/div><\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"parent":7463,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"_links":{"self":[{"href":"https:\/\/northakademi.com\/tr\/wp-json\/wp\/v2\/pages\/7471"}],"collection":[{"href":"https:\/\/northakademi.com\/tr\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/northakademi.com\/tr\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/northakademi.com\/tr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/northakademi.com\/tr\/wp-json\/wp\/v2\/comments?post=7471"}],"version-history":[{"count":1,"href":"https:\/\/northakademi.com\/tr\/wp-json\/wp\/v2\/pages\/7471\/revisions"}],"predecessor-version":[{"id":7472,"href":"https:\/\/northakademi.com\/tr\/wp-json\/wp\/v2\/pages\/7471\/revisions\/7472"}],"up":[{"embeddable":true,"href":"https:\/\/northakademi.com\/tr\/wp-json\/wp\/v2\/pages\/7463"}],"wp:attachment":[{"href":"https:\/\/northakademi.com\/tr\/wp-json\/wp\/v2\/media?parent=7471"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}